Book Recommendation – 52 Productivity Principles for Getting Things Done by David Allen
I’m reading another book by David Allen once a week during my lunch break these days. The book is entitled Ready for Anything.
Cleaning Up Creates New Direction
We wear many hats as small business owners; accountant, decision maker, salesperson and product creator. How can one manage it all? You need to be organized. I’ll repeat that…you need to be organized and remain so. Where do I begin? How about that pile of paper sitting on your desk? It doesn’t matter where you start, only that you take a step in “clearing the decks”. Once your desk is organized, shift your focus to the other pile of paper in your in-box. Each action energizes you to a state of effective responsiveness when something big that you weren’t expecting lands in your lap. For example, a large account is interested in your grooming shampoo. How are you going to fulfill orders if you’re unorganized and don’t even know if you have enough bottles for the shampoo? Now, I’m off to clean my own desk.
Prepare for the unexpected.
About the Author
Dara is a brand identity and marketing design strategist at 7 Lucky Dogs, a leading consultancy in marketing to “pet parents”. Through customized marketing and brand identity packages, 7 Lucky Dogs helps you discover what makes your company, product or service different from your competitors. We then translate this differentiation visually into a logo, product packaging, an E-commerce site and promotional materials to reflect those unique attributes. We make our clients look credible and memorable to their prospects while they increase their bottom line. As the owner of 7 Lucky Dogs, Dara is passionate about helping independent pet businesses stand out in front of their competitors and attract more clients. She blends business smarts with creativity with over ten years of design experience with formal education in both graphic design and marketing.
