June 20, 2008 – Bring Your Dog to Work Day

June 20th is “Bring Your Dog to Work Day” which is a great opportunity for you to generate publicity for your business.

• Promote your business with special coupons for this special day.
• Write an editorial to a local paper about the importance of safety while transporting your pet to work with you.
• Distribute a pamphlet courtesy of your business describing the benefits of bringing your dog to work with you everyday.
• Donate product to your local TV station for a segment on great dog products.
• Post a video about your corporate mascot and “tester” on YouTube. You bring them to work with you, don’t you? Add value to the video by demonstrating the process (in general terms) of how you make your dog products.

These are just some ideas of how you can make the most of this holiday. Be creative… and link your business to a fun event.

About the Author
Dara is a brand identity and marketing design strategist at 7 Lucky Dogs, a leading consultancy in marketing to “pet parents”. Through customized marketing and brand identity packages, 7 Lucky Dogs helps you discover what makes your company, product or service different from your competitors. We then translate this differentiation visually into a logo, product packaging, an E-commerce site and promotional materials to reflect those unique attributes. We make our clients look credible and memorable to their prospects while they increase their bottom line. As the owner of 7 Lucky Dogs, Dara is passionate about helping independent pet businesses stand out in front of their competitors and attract more clients. She blends business smarts with creativity with over ten years of design experience with formal education in both graphic design and marketing.