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Archive for December, 2008

7 Ways to Say “Thank You” to Your Best Customers

Posted in Advertising on December 15, 2008 | Leave a Comment »

This is the time of year to set aside time from our busy schedules to pause and say “thank you” to our customers. After all, they are the reason we stay in business, right? Below are 7 ideas for you to use to say “Thank You” during this holiday season. Send them a handwritten note [...]

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Where are you spending your marketing dollars in 2009?

Posted in Advertising, Branding, Dog Daycares, Email Marketing, Groomers, Kennels, Manufacturers, Packaging, Pet Lawyers, Poll, Positioning, Retailers, Search Engine Optimization, Tradeshows, Veterinarians, Web Sites/E-commerce, tagged , , , , , on December 5, 2008 | 1 Comment »

It’s that time of year when we gather for the annual budget meeting. Daisy and I would like to know where you plan to spend your marketing dollars for 2009. Would you please share a bit of information so that we can offer services that best suit your needs? Thank you and Happy Howlidays! Dara [...]

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Successful Small Business Promotions and Contests 101

Posted in Advertising, Dog Daycares, Groomers, Kennels, Manufacturers, Pet Lawyers, Publicity, Retailers, Veterinarians, tagged , , , , , , on December 3, 2008 | 2 Comments »

Let’s face the facts. Today’s sluggish economy requires creative ways of engaging customers with your brand. Promotions and contests can be strong vehicles for brand exposure, but you need to be aware of the legalities so you can execute your promotion or contest successfully. To avoid being fined as an illegal lottery, you need to [...]

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Good Publicity or Bad? – Natural Balance’s Float in the Rose Parade

Posted in Dog Daycares, Groomers, Kennels, Manufacturers, Publicity, Retailers, Veterinarians, tagged , , , , , , , on December 1, 2008 | Leave a Comment »

I hope everyone had a nice Thanksgiving Day weekend. Last week I received a phone call from Joel Russell, a Los Angeles reporter for The Los Angeles Business Journal, looking for my professional opinion on Natural Balance’s latest publicity idea for the Rose Parade. “The success of the event depends on Natural Balance’s objectives. For [...]

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