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Archive for June, 2009

Pet Industry is Still Booming

Posted in Manufacturers, Market Research, Retailers, Veterinarians, tagged , , , on June 23, 2009 | Leave a Comment »

A pet business is still a solid investment for those who are willing to take a leap into this industry. Are you one of them? Projected sales for 2009 is to reach 51.6 billion, an increase from last year, according to an article in the Brandenton Herald. The same article also ranked some services with [...]

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Innovate Now and Grab Sales from Your Competitors

Posted in Breeders, Dog Daycares, Groomers, Innovation, Kennels, Manufacturers, Pet Lawyers, Pet Sitters, Veterinarians, Web Sites/E-commerce, tagged , , on June 18, 2009 | Leave a Comment »

Seth Godin, one of my favorite business authors, discusses company growth through innovation in his book “Free Prize Inside”. I dived into the book this past weekend wondering how his concepts would apply to small pet businesses everywhere. Here is what I learned after finishing the book. Smaller pet businesses have more flexibility to tailor [...]

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WiFi Availability on Airlines for Fall Trade Show Season

Posted in Manufacturers, Web Sites/E-commerce, tagged , , , , on June 12, 2009 | Leave a Comment »

According to Inc., it looks as though Delta and Virgin American airlines will be adding Wi-Fi on all of their domestic flights in time for SuperZoo and HH Backer Christmas show. This is a good tool for folks who need to finish last minute details before the shows. Aircell will provide the service on both [...]

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Should You Cut Your Prices?

Posted in Advertising, Customer Retention, Dog Daycares, Groomers, Manufacturers, Pet Lawyers, Retailers, Veterinarians, tagged , , , , , , , on June 10, 2009 | Leave a Comment »

Many of my customers have asked me whether or not they should cut their prices. In today’s economy, price cutting seems to be the tactic of many small business owners. If this describes your business, beware of the discount shopper. These shoppers are only looking for a deal, and typically won’t convert to a long-term [...]

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Poll: Which Trade Shows are You Attending this Fall?

Posted in Dog Daycares, Groomers, Manufacturers, Pet Sitters, Retailers, Tradeshows, tagged , , , on June 4, 2009 | Leave a Comment »

What? Trade Show season already? You should be starting to plan if you haven’t already for Fall trade show season. It’s an important time of year since manufacturers are planning now for their holiday offerings. So, I’m wondering with the economic downturn which shows you’ll be attending this Fall.

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10 Methods for Effective DIY Research (Part Two)

Posted in Customer Retention, Market Research, tagged , , , , , on June 2, 2009 | Leave a Comment »

In the last post, “10 Methods for Effective DIY Research (Part One)” we discussed: Pick specific goals as to why you want to create the survey in the first place. Chose a software survey company that will help you track and measure the answers. Keep the survey short and sweet. Mix up the types of [...]

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