Should You Cut Your Prices?

Red Tag Sale

Many of my customers have asked me whether or not they should cut their prices. In today’s economy, price cutting seems to be the tactic of many small business owners. If this describes your business, beware of the discount shopper. These shoppers are only looking for a deal, and typically won’t convert to a long-term customer. However, there are pros and cons to every marketing tactic. So, how do you discount without diluting your brand?

I just read a great article over at Business Week that describes the pluses and minuses of discounting. Check it out. And don’t forget to answer the poll.

About the Author Dara is a brand identity and marketing design strategist at 7 Lucky Dogs, a leading consultancy in marketing to “pet parents”. Through customized marketing and brand identity packages, 7 Lucky Dogs helps you discover what makes your company, product or service different from your competitors. We then translate this differentiation visually into a logo, product packaging, an E-commerce site and promotional materials to reflect those unique attributes. We make our clients look credible and memorable to their prospects while they increase their bottom line. As the owner of 7 Lucky Dogs, Dara is passionate about helping independent pet businesses stand out in front of their competitors and attract more clients. She blends business smarts with creativity with over 13 years of design experience with formal education in both graphic design and marketing.