Pet Business Entrepreneurs – What Makes Us Tick?
Ever wonder what led you to the path of entrepreneurship? Sometimes it’s a milestone event or an life-changing epiphany. For me, I fell in love with a puppy beagle I named Daisy. Not wanting to go work at a traditional agency, I started 7 Lucky Dogs so I could stay home and take care of my new puppy. Since then, I’ve added a Betta named Jack and who knows, maybe someday I’ll have those 7 lucky dogs.
Business Week has a great article about entrepreneurship and what makes us tick. The article is based on a study by the Kauffman Foundation. It gives insight into how many of us entrepreneurs make the choices we do to strike out on our own as well as the type of family background we share. It’s an interesting, easy read. You can download the study free of charge if you want some lunch reading.
About the Author Dara is a brand identity and marketing design strategist at 7 Lucky Dogs, a leading consultancy in marketing to “pet parents”. Through customized marketing and brand identity packages, 7 Lucky Dogs helps you discover what makes your company, product or service different from your competitors. We then translate this differentiation visually into a logo, product packaging, an E-commerce site and promotional materials to reflect those unique attributes. We make our clients look credible and memorable to their prospects while they increase their bottom line. As the owner of 7 Lucky Dogs, Dara is passionate about helping independent pet businesses stand out in front of their competitors and attract more clients. She blends business smarts with creativity with over 13 years of design experience with formal education in both graphic design and marketing.
