Happy New Year 2012!
Happy New Year! Can’t believe that 2011 is over, the year came and went like the wind. The nice thing about a new year is that you can regroup after the holidays and focus on a fresh start. Have you made your resolutions for your business? I like to think of resolutions as more of life or business changes that can be started at anytime or picked up again after a relapse. Start the year anew with marketing your business on the right foot. Feel free to use the themes below to spur sales in your pet business.
January Sales and Marketing Themes:
- Holiday Clearance
- Blizzard Clearance
- New Year Sales
- Temps are Dropping and so are Our Prices
- National Train Your Dog Month
- Walk Your Pet Month
- National Blood Donor Month
- National Pet Travel Safety Day – Jan 2
- National Bird Day – Jan 5
- Friday the 13th Savings – Jan 13
- National Dress Up Your Pet Day – Jan 14
- Martin Luther King’s Birthday – Jan 16 (Observed)
- National Answer Your Cat’s Question Day – Jan 22
- Chinese New Year – Jan 23
- Opposite Day – Jan 25
- Change a Pet’s Life Day – Jan 24
- Let’s Get Ready to Rumble into Savings (Hockey)
- Tailgate Party (Football)
- Shoot Some Hoops for Savings (Basketball)
- Paws to Remember
Your Turn: What January holidays do you use in your marketing and sales themes?
About the Author
Dara is a brand identity and marketing design strategist at 7 Lucky Dogs, a leading consultancy in marketing to “pet parents”. Through customized marketing and brand identity packages, 7 Lucky Dogs helps you discover what makes your company, product or service different from your competitors. We then translate this differentiation visually into a logo, product packaging, an E-commerce site and promotional materials to reflect those unique attributes. We make our clients look credible and memorable to their prospects while they increase their bottom line. As the owner of 7 Lucky Dogs, Dara is passionate about helping independent pet businesses stand out in front of their competitors and attract more clients. She blends business smarts with creativity with formal education in both graphic design and marketing.
