Great design just doesn’t happen, it takes time, energy, and strategy to produce a visual that evokes an emotional response. (After all, we humans follow our emotions to make purchase decisions.) I believe it’s prudent to describe our creative process in order for you, our readers, to better understand the value we bring to our [...]
Archive for the ‘Advertising’ Category
Things We Love Tueday: Process
Posted in Advertising on February 14, 2012 | Leave a Comment »
January Sales and Marketing Themes
Posted in Advertising, Breeders, Dog Daycares, Email Marketing, Groomers, Kennels, Manufacturers, Pet Lawyers, Pet Sitters, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, marketing collateral, pet business marketing, small business marketing on January 2, 2012 | Leave a Comment »
Happy New Year! Can’t believe that 2011 is over, the year came and went like the wind. The nice thing about a new year is that you can regroup after the holidays and focus on a fresh start. Have you made your resolutions for your business? I like to think of resolutions as more of [...]
September Sales and Marketing Themes
Posted in Advertising, Breeders, Dog Daycares, Email Marketing, Groomers, Kennels, Pet Lawyers, Pet Sitters, Retailers, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, Email Marketing, pet business marketing, pet marketing expert, pet product marketing, small business marketing, small pet business on September 1, 2011 | Leave a Comment »
Fall is here with kids going back to school, the leaves turn to amber, plum, and golden hues. The Boys of Summer start their playoffs and the nights become nippy again. It’s time to look forward to new products, trade shows, and all of the holidays between now and then. I’m off to SuperZoo this [...]
August Sales and Marketing Themes
Posted in Advertising, Breeders, Dog Daycares, Groomers, Kennels, Manufacturers, Pet Lawyers, Pet Sitters, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, pet business marketing, pet industry, small business marketing, small pet business on August 1, 2011 | Leave a Comment »
August is here and so is the heat! Can’t believe how fast the summer is flying by. Here are this month’s sales and marketing themes for you to use as you wish. Back to School Beat the Heat Cool Off with These Specials International Homeless Pets Day – August 15 Lazy Dog Days of Summer [...]
2011 Pet Trade Shows for Retailers, Manufacturers, and Pet Parents
Posted in Advertising on July 21, 2011 | Leave a Comment »
Jan. 8-9 Pomona, Calif. Reptile Super Show & Breeders Expo Pomna Fairplex/LA County Fairgrounds Contact: 619-281-7387; http://www.reptilesupershow.com/ Jan. 13-14 Orlando, Fla. Aging Pet Populatin & Senior Wellness The Wyndham Orland Contact: 207-467-3564; www.petindustryadvisory.com Feb.17-16 Las Vegas, Nev. Pet Industry Transformation—Growth Trends & Strategies Contact: 207-467-3564; www.petindustryadvisory.com Feb. 28-Mar. 3 New Orleans, La. Aquaculture America 2011 [...]
February Sales and Advertising Themes
Posted in Advertising, Blogroll, Dog Daycares, Groomers, Kennels, Pet Lawyers, Pet Sitters, Poll, Retailers, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, pet business, pet business marketing, pet industry, pet marketing expert, pet product marketing, small business marketing, small pet business on February 16, 2011 | Leave a Comment »
February is full of themes that your business can use to highlight products or services. Three of them are in the poll above, but there are others; Groundhog Day, Washington’s Birthday, Chained Dogs Awareness Day, National Spay Day, and National Dog Biscuit Day. Pick which holidays make sense in your area, and create a campaign [...]
Tips from Making Your Own Luck: A Practical Guide to Marketing Your Pet Business – Part 1
Posted in Advertising, Branding, Breeders, Dog Daycares, Groomers, Pet Lawyers, Pet Sitters, Positioning, Publicity, Tradeshows, Veterinarians, tagged 7 Lucky Dogs, Branding, corporate identity, Email Marketing, marketing, marketing collateral, pet business, pet business marketing, pet industry, pet marketing expert, pet product marketing, small business marketing, Small Business Publicity, small pet business, trade show marketing on January 28, 2011 | Leave a Comment »
Tips from upcoming “Making Your Own Luck: A Practical Guide to Marketing Your Pet Business, due out December 2011 Your marketing toolkit is more valuable to you when it saves you time, draws customers to your business, and helps you “close the deal”. Unless you’re the only pet sitter in town, you need to stand [...]
Guidelines for Bring Your Dog to Work Day
Posted in Advertising on June 25, 2010 | Leave a Comment »
Pick up after your pet’s mess. No one wants to step into a puddle of pee or a smelly pile of poo in the workplace. Keep your area organized and tidy. Toys should be kept in your area to prevent co-workers from tripping over them. Be courteous. If your dog isn’t dog or people-friendly, then [...]
Congratulations to our clients who exhib
Posted in Advertising on April 19, 2010 | Leave a Comment »
Congratulations to our clients who exhibited at Orange County Family Pet Expo. Check out the show stats 4 your business: http://ow.ly/1Ao4D
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- New article on the blog - "How to Use Pinterest for Your Pet Business". http://t.co/sU5n4koo 29 minutes ago
- @dermagic Dee, Congrats on your speaking engagement at the Pacific Northwest Grooming Show. Hope you and your peeps have a fun weekend! 1 hour ago
- New article on the blog - "How to Use Pinterest for Your Pet Business". http://t.co/XCxwdEcB 2 hours ago
- @wilsonpetdesign Thanks so much for the woofs - we hope you have a fun weekend! -Dara 2 hours ago
- @danielpink Maybe that is why you're so likeable, Dan. -Dara and the pack @7luckydogs 2 hours ago
