Happy New Year! Can’t believe that 2011 is over, the year came and went like the wind. The nice thing about a new year is that you can regroup after the holidays and focus on a fresh start. Have you made your resolutions for your business? I like to think of resolutions as more of [...]
Posts Tagged ‘marketing’
January Sales and Marketing Themes
Posted in Advertising, Breeders, Dog Daycares, Email Marketing, Groomers, Kennels, Manufacturers, Pet Lawyers, Pet Sitters, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, marketing collateral, pet business marketing, small business marketing on January 2, 2012 | Leave a Comment »
February Sales and Advertising Themes
Posted in Advertising, Blogroll, Dog Daycares, Groomers, Kennels, Pet Lawyers, Pet Sitters, Poll, Retailers, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, pet business, pet business marketing, pet industry, pet marketing expert, pet product marketing, small business marketing, small pet business on February 16, 2011 | Leave a Comment »
February is full of themes that your business can use to highlight products or services. Three of them are in the poll above, but there are others; Groundhog Day, Washington’s Birthday, Chained Dogs Awareness Day, National Spay Day, and National Dog Biscuit Day. Pick which holidays make sense in your area, and create a campaign [...]
Tips from Making Your Own Luck: A Practical Guide to Marketing Your Pet Business – Part 1
Posted in Advertising, Branding, Breeders, Dog Daycares, Groomers, Pet Lawyers, Pet Sitters, Positioning, Publicity, Tradeshows, Veterinarians, tagged 7 Lucky Dogs, Branding, corporate identity, Email Marketing, marketing, marketing collateral, pet business, pet business marketing, pet industry, pet marketing expert, pet product marketing, small business marketing, Small Business Publicity, small pet business, trade show marketing on January 28, 2011 | Leave a Comment »
Tips from upcoming “Making Your Own Luck: A Practical Guide to Marketing Your Pet Business, due out December 2011 Your marketing toolkit is more valuable to you when it saves you time, draws customers to your business, and helps you “close the deal”. Unless you’re the only pet sitter in town, you need to stand [...]
10 Ways to Improve Your Email Marketing Messages
Posted in Breeders, Dog Daycares, Email Marketing, Groomers, Manufacturers, Pet Lawyers, Pet Sitters, Retailers, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, Email Marketing, marketing, pet business marketing, small business marketing, small pet business on March 22, 2010 | Leave a Comment »
eMail marketing is one of the most cost-effective methods of engaging prospects and customers. You know this so you sign up for an email account, collect addresses from you Web site, but folks are leaving your list faster than the Kentucky Derby. What can you do to stop the stampede? Here are some tips to [...]
Should You Cut Your Prices?
Posted in Advertising, Customer Retention, Dog Daycares, Groomers, Manufacturers, Pet Lawyers, Retailers, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, pet business, pet business marketing, pet product marketing, small business marketing, small pet business on June 10, 2009 | Leave a Comment »
Many of my customers have asked me whether or not they should cut their prices. In today’s economy, price cutting seems to be the tactic of many small business owners. If this describes your business, beware of the discount shopper. These shoppers are only looking for a deal, and typically won’t convert to a long-term [...]
10 Methods for Effective DIY Research (Part Two)
Posted in Customer Retention, Market Research, tagged 7 Lucky Dogs, Dara Turransky, marketing, small business market research, small business marketing, small pet business on June 2, 2009 | Leave a Comment »
In the last post, “10 Methods for Effective DIY Research (Part One)” we discussed: Pick specific goals as to why you want to create the survey in the first place. Chose a software survey company that will help you track and measure the answers. Keep the survey short and sweet. Mix up the types of [...]
Where are you spending your marketing dollars in 2009?
Posted in Advertising, Branding, Dog Daycares, Email Marketing, Groomers, Kennels, Manufacturers, Packaging, Pet Lawyers, Poll, Positioning, Retailers, Search Engine Optimization, Tradeshows, Veterinarians, Web Sites/E-commerce, tagged 7 Lucky Dogs, Advertising, Dara Turransky, marketing, pet business, Publicity on December 5, 2008 | 1 Comment »
It’s that time of year when we gather for the annual budget meeting. Daisy and I would like to know where you plan to spend your marketing dollars for 2009. Would you please share a bit of information so that we can offer services that best suit your needs? Thank you and Happy Howlidays! Dara [...]
Office Etiquette – Bring to Your Dog to Work Day
Posted in Dog Daycares, Groomers, Kennels, Manufacturers, Pet Lawyers, Publicity, Veterinarians, tagged 7 Lucky Dogs, Dara Turransky, marketing, pet business, Publicity on June 13, 2008 | Leave a Comment »
The ASPCA just posted a great list of tips on what to do before and during your pup’s stay. Now I know that most of us who own pet businesses bring our dog to work with us everyday, but this list has some great tips. And you might learn something new! As you can see [...]
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- New article on the blog - "How to Use Pinterest for Your Pet Business". http://t.co/sU5n4koo 28 minutes ago
- @dermagic Dee, Congrats on your speaking engagement at the Pacific Northwest Grooming Show. Hope you and your peeps have a fun weekend! 1 hour ago
- New article on the blog - "How to Use Pinterest for Your Pet Business". http://t.co/XCxwdEcB 2 hours ago
- @wilsonpetdesign Thanks so much for the woofs - we hope you have a fun weekend! -Dara 2 hours ago
- @danielpink Maybe that is why you're so likeable, Dan. -Dara and the pack @7luckydogs 2 hours ago
