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Posts Tagged ‘small business marketing’

February is here and so is the snow. The Global Pet Expo is this month so pack your bags and head to Florida for a few days of lectures to help you grow your business and building relationships with your peers. Don’t forget to plan out your sales for the month before you leave for [...]

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Happy New Year! Can’t believe that 2011 is over, the year came and went like the wind. The nice thing about a new year is that you can regroup after the holidays and focus on a fresh start. Have you made your resolutions for your business? I like to think of resolutions as more of [...]

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Just got my signed copy of Mari’s new book yesterday and can’t wait to start reading it this weekend! According to the cover flap I will learn: How to become a significant “center of influence” for my customers and prospects. The unspoken rules of online etiquette – and the common turnoffs that drive customers and [...]

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Directly from Nature owner, Bettina Dolz Rasmussen, ran a contest to design a logo for her natural remedies ecommerce web site. I normally don’t participate in contests, but I wanted to learn more about natural remedy products for pet. The only constraints that Bettina placed on the submissions was to use green, black and yellow [...]

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  Green Pets America is a non-profit in Georgia who is building the first ever all “green” pet sanctuary. Their emphasis on “green” living shouldn’t be overshadowed by the organization’s commitment to ethical pet ownership, including finding forever homes for dogs and cats. The volunteers at Green Pet America are easy to approach and welcoming [...]

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Fall is here with kids going back to school, the leaves turn to amber, plum, and golden hues. The Boys of Summer start their playoffs and the nights become nippy again. It’s time to look forward to new products, trade shows, and all of the holidays between now and then. I’m off to SuperZoo this [...]

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I finally joined the 21st century and bought a smartphone to help me stay abreast of projects and my customer’s needs via phone as well as email. Luckily, cool applications are available to help me make the most of my phone and keep my business organized. Here are a few of the apps I put [...]

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You decided that participating in a trade show this year will meet your business objectives. Great! Now, you need to decide your messaging, how to promote your participation as well as to how generate foot traffic to your booth. To determine messaging, you need to ask yourself what you wish to accomplish. What are your [...]

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August is here and so is the heat! Can’t believe how fast the summer is flying by. Here are this month’s sales and marketing themes for you to use as you wish. Back to School Beat the Heat Cool Off with These Specials International Homeless Pets Day – August 15 Lazy Dog Days of Summer [...]

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It’s nice to add a bit of personality to a blog so your customers can “put a person to the writing”. So, we’re starting “Thing We Love Tuesday” to help folks, like you, get to know us a bit better  – beyond the blog so to speak. This Tuesday is about where we grew up, [...]

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